Even before the corona pandemic, games played a decisive role in many people’s leisure time activities. For this reason, Netflix is planning to get involved in the gaming industry soon. New information about the big project has now become public.
In-house developed games are currently in the test phase at Netflix. In the next year, an entire gaming area will complement the entertainment offering. The games should be available as a genre as in series and films.
Netflix integrates gaming genre into the app
With this step, Netflix is once again showing the competition that gaming has presented to the classic film industry in recent years. In a published report from 2019, it was stated that giant games like Fortnite were more defeated than the streaming competition like HBO. The aim of the application is that everything takes place in the app and ultimately the user has fewer reasons to have to leave the app to play. New target groups are also addressed in this way. As always, captivating the user in front of the screen is one of the biggest concerns of the streaming provider.
Game development gets support from Mike Verdu
The media company “Bloomberg” now reports on the collaboration with the former Electronic Arts Inc. and Facebook Executive, Mike Verdu. This was announced by the head of the product team responsible for “optimizing the Netflix entertainment experience”, Greg Peters. As Vice President of Game Development at Facebook, Verdu has been working on Oculus Rift, Quest and Go since 2019. At Electronic Arts, he was head of EA Mobile, game development for gaming on mobile devices, from 2017 to 2018.
With this innovation, the group would be one step ahead of most other streaming providers. Mail order company Amazon, for example, shows that the reorientation is proving to be profitable through “Prime Gaming” on the streaming platform “Twitch”, which was taken over in 2014. Since after the corona lockdown and the restrictions caused by the pandemic, people are pulling back outside and away from the screen, it is conceivable that Netflix would now like to counteract this. Likewise, no price increase for the subscription has yet been made public due to the additional content. However, since game development can turn out to be very costly, and increase at a later date is likely.